Marketing students as Web Consultants
On December 7th, 17 MBCi students of the specialisation Marketing Analytics presented their ideas on website optimization to the Performance Online Marketing Agency edialog and Doctors Without Borders. As part of their course Special Topics in Marketing Analytics 2, students slipped into the shoes of web consultants an gained exciting insights into the world of data-driven marketing. Within the scope of the course students had the chance to work with a real client of edialog, the non-profit organisation Doctors Without Borders.
In order to come up with highly relevant optimization ideas, students had the opportunity to analyse website data via Google Analytics. Besides quantitative analysis, students also collected data via usability research methods such as Eye Tracking and Think-Aloud-Method. Based on their in-depth analysis, they were able to give highly relevant recommendations for website optimization and A/B testing. The jury consisting of Ms. Andrea Buhl (Head of Digital Communications Unit, Doctors Without Borders), Mr. Rukamp (Senior Consultant Digital Analytics at edialog), Mr. Heimhilcher (Senior Consultant Conversion-Optimierung & E-Mail Marketing at edialog) and Tatjana Steinwandter (Academic Lecturer and Course Leader) were impressed by the outcome. One team stood out especially through their top performance: Daria Akoshali, Lisa Schilcher and Anna Martynova were announced the winning team and won tickets for the Google Analytics Conference 2019. Congratulations – well done!
BCi Students participate in ‘The BCi Henkel Challenge’
On December 6th, students specialising in International Marketing and Sales, participated in a competition hosted by Henkel – The BCi Henkel Challenge. As part of their Strategic Brand Management course, students had the opportunity to work on a real project for Henkel – one of the leading FMCG players in Europe. Student groups developed their strategic ideas for Bref toilet bowl cleaner, and were hosted at the Henkel Headquarters in Vienna for the final challenge presentation and an exciting visiting tour of the production plant. A panel of judges, including Henkel Recruitment Partner & Employer Branding Specialist - Astrid Reitbauer - as well as many senior brand and marketing managers, critiqued the students and selected a winner. Congratulations to the winning team: Melanie Hense, Tina Koglbauer, Bavi Jot Singh Sandhu, Julia Schantl and Anna-Lena Schimek. The experience proved invaluable for students wishing to further their chances for an internship, or to secure entry level position upon graduation.
Visit to Drake University
In the middle of November, Virginia Grögl, BCi Programme Associate, together with colleagues from the General Health Care & Nursing programme travelled to the US to participate in the “International Education Week” of our long-term partner university Drake University in Iowa. Together with other participants of Drake’s worldwide partner university network, they were able to convince themselves of the international orientation and the global commitment of our partner university. The purpose was to deepen our engagement with the university, discover synergies in our programmes, and ultimately look to further faculty and student exchanges. Drake University is an excellent fit for the FHWN in terms of university size, personalised teaching methods and many parallel study programmes. The Global Engagement Office at Drake organised an amazing week, with a full programme meetings and presentations, including an evening at a local brewery selling 150 beers – many locally made. Their Midwest hospitality was amazing, and in the end the week was very fruitful in terms of making key contacts for future international activities.
University Affiliation Program of the CFA Institute
Treasury and Investment curriculum is closely linked to professional practice and covers the majority of the CFA elements. Hence, it is well-suited for preparing the students to sit the CFA examinations successfully. With this accreditation, the FH Wiener Neustadt now has the possibility to award several scholarships to current MBCi Treasury and Investment students in order to partially cover their CFA exam fees.
The CFA Institute confirmed that the MBCi specialisation
FHWN at the China Education Expo in Shanghai & Hong Kong
At the end of October, Austrian higher education institutions had the opportunity to present their programs in Shanghai and Hong Kong. The program was organized by “Advantage Austria”, the Austrian Trade Commission in Hong Kong with the goal to present Austria as a top address in higher education. FH Wiener Neustadt was also represented by the Program Director of Business Consultancy International, Dr. Robert Pichler. Besides high-school and university visits, the representatives attended “China Education Expo (CEE)”, one of the most important educational fairs China. Besides having attractive options in education, Austria also presented itself as top destination in tourism and hospitality: On October 26, the Austrian Consulate General hosted a big Austrian National Day Reception in Shanghai, giving every guest the opportunity to meet representatives of Business, Politics and the Diplomatic Corps. We are optimistic that this participation will lead to a great number of applications from both Hong Kong and mainland China!
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Simon-Kucher & Partners Presentation
Each year BCi hosts company presentations from various industries. This time we invited someone from the field of Consultancy – the main profile of the BCi programme. On 10 October Simon-Kucher & Partners a leading consultancy firm hold an engaging session with the topic “Curious about Consultancy?” where students got to know more about the company’s profile, strategy, and recruiting process. Consultants, Mr. David Lielacher and Mr. Simon Grabbe showed project examples from the real business world and shared interesting facts about consultancy life.
Procter & Gamble Presentation
On 13 September the world`` s largest consumer goods company Procter & Gamble visited our campus to hold a presentation about P&G and to promote their internship and job openings. We had the chance to welcome two company representatives, Key Account Manager Ms. Cha Moun Zinssmeister, and Finance Manager, Ms. Martina Reisch, who informed us about their positions and introduced the P&G CEO Challenge to our students.
BCi Opening Event 2018
In the beginning of each academic year, BCi organises an Opening Event for the first semester students. This year the get-together took place on Friday, 31 August with students from more than 30 different countries. The highlight of the Opening Event is the Parade of Nations, where students introduce their countries to colleagues and share interesting facts about their backgrounds. Besides presenting, we encouraged them to wear their national costumes for the occasion. As the pictures show, many of our students and even faculty members took the chance and dressed up in their national dress for the event.
All the best for a good start at our University!
Trading challenge in Rome
Finance students from the University of Applied Sciences Wiener Neustadt, accompanied by Mag. Claudia Streitz, represented Austria at an international trading competition in Rome. The three-day event, which took place from 23 to 25 August, was organized by the LUISS Guido Carlo University of Rome and the Rotman School of Management at the University of Toronto. 39 teams from all over Europe had to execute trades on a stock market simulator and develop asset-pricing and trading strategies. Ultimately, the goal was to provide students with the opportunity to apply the knowledge they gained at the university on real-life examples. Our team members could achieve a positive result and returned home having gained lots of new valuable experiences.
Summer School in Iceland 2018
In August, our partner school Bifröst University in Iceland hosted a Summer Program with the topic “Sustainable Leadership in the 21st Century”. The instructors came from ten different partner schools including Robert Pichler, Head of BCi, who taught several sessions as part of the program. The students came from 18 different countries, from Taiwan to the US, and from Canada to India.
The program consisted not only of regular classes but also field trips to the magnificient natural attractions of Iceland, including geysirs, thermal springs, glaciers and volcanos. It was also a good time to get most out of each day – the midnight sun practically turned the night into day!
It was a wonderful opportunity to meet officials of our partner school and to make our school and programs known to an international audience. Besides that, with its cool and refreshing 13 degrees, Iceland was the perfect location to be during this hot summer!
Graduation Ceremony 2018
The BCi Graduation Ceremony for the graduating class of BBCi15 and MBCi16 took place on 9 July 2018. This year the event took place outside the University campus, at the Sparkassensaal in the city center of Wiener Neustadt. At this award ceremony 36 Bachelor and 18 Master graduates received their international business diplomas. We are proud of all graduates and wish them all the best for their future!
|Bachelor year group BBCi15|| ||Master year group MBCi16|
Hong Kong Delegation 2018
On June 13th 2018, a group of high school principals and advisors from Hong Kong visited our University. The principals came from the Kowloon City District in Hong Kong, and were accompanied by Ms. Monica NG, Chief Representative of the Austrian Trade Commission in Hong Kong. The principals are members of the Kowloon City District Secondary School Heads Association – whose Chairperson is Ms. Chan Yin Hung Kuby. The purpose of their visit was to get to know more about the University and in more details the Business Consultancy International programme.
The day started with a formal information session in the main conference room. After the warm welcoming words of the CEO, Mag. Josef Wiesler, Programme Director Dr. Robert Pichler introduced the Business Consultancy International programme and its faculty members to the guests. We showed the delegates around the campus and invited them for a traditional Austrian lunch at the University cafeteria.
As an afternoon activity the group headed to the city centre, where they had a walking tour in the city of Wiener Neustadt guided by our faculty member Ms. Marion Mansberger, MBA, and Senior Auditor Mr. Franz Klemm. Among others they visited the Wiener Neustadt City Hall, the Cathedral and the Sparkassensaal Event Hall.
The visit took place in order to establish a cooperation between the high schools in Hong Kong and our University to ensure mutual benefit. We would like to thank the Austrian Trade Commission for this great opportunity. We trust that the delegation enjoyed their time in Wiener Neustadt, and are looking forward to all student applications from Hong Kong!
Visiting Professors in BCi
During the summer semester of 2018, BCi had the honour to welcome 4 visiting professors from abroad. Dr. Bryan Graden and Mr. Paul Schneider came from the Southern Utah University, United States, and travelled all the way to Austria to teach at our University. They are both specialised in the area of accountancy and taught courses in Financial Accounting and Analysis of Financial Statements.
Furthermore, BCi Programme Director, Dr. Robert Pichler, invited Dr. Don Miskiman from the University of the Fraser Valley, Canada, and Dr. Michael Wynn-Williams from the University of Greenwich, UK, to teach in the Principles of Management course.
Visiting professors are an incredibly important part of BCi as they enrich the international aspect of our programme and expose our students to top notch academics from around the world. They are one of the highlights of BCi, allowing our students to learn from native English speakers who are experts in their field.
“It was an exciting experience having the opportunity to a course from our guest lecturers Dr. Graden and Dr. Wynn-Williams over the past weeks. Both are extraordinary tutors with the ability to impart their knowledge and skills in the most professional manner. I believe, I speak for all BCi students when I am saying that Dr. Graden and Dr. Wynn-Wiliams both have made a valuable contribution to our studies.”
Ismail Toprakkale, BBCi 2017 Student
Talking Digital Lecture Series 2018
Connected World, Automated Society?
"Talking Digital" is an annual open lecture series which provides innovative insights on different facets of digitalisation that are shaping our present and future lives. The Lecture Series is hosted by the Faculty of Business, and co-organized by the Business Consultancy International programme and the Department of Marketing & Sales.
On April 12, the first part of the lecture series on digital transformation took place. The lecture dealt with digitalization in the contexts of employment, banking and mobility. Dr. Fabian Stephany (Social Data Scientist and Project Manager Digitalization | Agenda Austria) spoke about the opportunities and risks in the digital age, and in particular the effects of digitization on employment and the workplace of the future.
On 3 May, Severin Mayer-Heinisch (Retail Strategy & Products | Raiffeisen Bank International) and Herbert Auinger (Retail Digital Transformation | Raiffeisen Bank International) continued the Open Lecture series with an insightful presentation on digital transformation in the banking sector. They gave exciting insights into how digitalisation is changing the banking sector and what end customers can expect by 2025.
The third Talking Digital Open Lecture took place on May 24, where Oliver Brandl (V2X Business Development | Kapsch TrafficCom) discussed the topics of networked mobility and autonomous driving. He highlighted insights into the current trends of Vehicle-to-Vehicle and Vehicle-to-Infrastructure Communication, and shared his informed perspective on automated mobility of the present and future.
We are grateful to all of our guest speakers for sharing their great insights and guiding fruitful discussions on such relevant topics.
L’Oréal Brandstorm 2018
A close competition!
L’Oréal Austria hosted the National Finals of the annual L’Oréal Brandstorm Competition this May in Vienna. For the first time, FHWN had two teams taking part in the finals from the Business Consultancy International degree programme. The competition was very intense with finalists from 7 different Universities, all competing for the coveted National Final prize and the chance to go to Paris for the finals in June.
Students were asked to evaluate the salon experience for L’Oréal Professional products and come up with new and revolutionary ideas to create a unique and modern salon experience that would deliver real value for the salon, their clients, and L’Oréal. Many ideas were presented which involved innovative make-overs, digital and personalised solutions.
The BCi teams consisted of Bachelor students Carina Loidl, Mariella Ondrejka, Nicole Votava, and Master students Daria Akoshali, Anastasia Kuryatenko, and Isabelle Rittinghaus. In the end, the Bachelors team received 2nd place, and the Masters team 3rd place. A real achievement from 8 great teams. We are very proud of their performance and thankful for representing the university so well. Well done!
Capstone Project 2018
This year we had the privilege of holding the Capstone Final Presentations at the fantastic Expat Center of the Vienna Business Agency in Vienna’s first district. The event, which took place on 17 May 2018, was attended by the Capstone companies, students and faculty, as well as our panel of judges. Throughout their last semester our Master’s students, specialising in Marketing Analytics and Treasury and Investment, had the task to work as junior consultants for start-up companies. Students worked on a variety of high level tasks including conducting detailed market research, working on improving brand awareness, developing market entry strategies, and outlining new digital marketing initiatives.
The Capstone judges, Dr. Mitra Arami (Head of Institute Entrepreneurship, FHWN) and Mr. Peiman Zamani (Division Manager, Creative Pre-Incubator) had a difficult time in selecting a winner, as the tasks varied enormously, and the performance of all teams was very high. This year’s winning team was team Simax consisting of Hanna Yelistratova from Ukraine, Vincent Paquette from Canada, and Bálint Kele from Hungary. Simax is a software system that translates text and videos into sign language for deaf people. Their team undertook market research in the pharmaceutical industry, identified potential business partners, and came up with a business development strategy for the company SignTime.
We are very grateful to the companies who allowed our students to apply what they have learned in a real life consultancy setting, and we are especially grateful to Accent Gründerservice GmbH for sponsoring our final awards night.
MBCi Thesis Defensio in the Future Lab
In the last semester our Master students are asked to defend their thesis projects in front of colleagues and faculty members. The first Thesis Defensio of the new specialisations Treasury and Investment and Marketing Analytics took place on 8 and 9 May, 2018. For the first time ever, students who were on an exchange semester could present their thesis without the need to travel to the University in Wiener Neustadt. They had the chance to join the session and present their findings via Skype for Business. We had a group of students who presented on campus while others joined from remote locations like New Delhi, India and San Diego, United States.
Thanks to the modern technology our students could save up travelling time and financial resources. The only hardship for them was to cope with the time difference. This interactive session was a good start of utilising modern technology in the class room.
MBCi Study Trip 2018
"This study trip year was unusual in many ways. First of all, it was the first time that all students have picked one destination and went altogether to Dublin. Second of all, despite the fact that it wasn’t the first time FH has sent its students to Dublin for the study trip, it was the first time that it happened to be on St. Patrick’s Day. What could be better? The vibe in the Temple bar on St. Patrick’s Day is something indescribable and for sure cannot be experienced anywhere else in the world.
After having such a great start, with every day we fell more and more in love with Irish rich culture, hospitable, nice, open and warm-hearted people. No wonder the world most-famous multinational companies consider Dublin as their European home-base. It is a great city with plenty of opportunities for young, ambitious professionals who chose and were chosen to work for most successful corporations in the world.
We were lucky to visit a few of them and had a chance to see these dream-companies from inside. IBM, Google, IDA, Allied Irish Banks, and others have impressed us even more after we walked through these companies and talked to their representatives. We were very fascinated by the Bus Eireann story, how the company is managing its most challenging period of time being on the verge of insolvency. WKO advantage Austria has also given us a great overview of Austria-Ireland relationships and made us learn a bit more about Ireland in general. Dublin Institute of Technology gave us a chance to experience VR (virtual reality) and enrichen our knowledge of AI (artificial intelligence), especially AR (augmented reality).
And of course, you cannot say to anyone that you have been to Dublin if you have not visited Guinness Brewery and Jameson Distillery. Summing it all up, we all have had an amazing experience in Dublin and we are very grateful to our FHWN for organizing such an unforgettable trip for us!"
Alina Tkachenko, MBCi16
CFA Research Challenge 2018
On 9 March 2018, a team of BBCi and MBCi Finance students won second place in the Austrian Finals of the annual CFA Research Challenge. In this annual competition sponsored by the CFA Society of Austria, teams of students from Austrian universities and Fachhochschulen prepare and present a company financial analysis and valuation. This year’s FHWN team consisted of BCi students Michael Holec (BBCi 2014 and MBCi 2017), Eva Flonner (BBCi 2015), Alina Tkachenko (BBCi 2013 and MBCi 2016) and Matej Miretínsky (BBCi 2015). Congratulations to the team members on their hard work and finishing in the top three.
BCi Career Day 2018
The fourth annual BCi Career Day took place on 8th March. This event is one of the highlights of the BCi Programme. Every year we invite BCi Alumni and other business professionals to give insights into their career experiences and to inform our students about the professional challenges they have been through since graduation. Our students can get some insights from the real business world, and they can see how BCi graduates can progress professionally. The speakers covered all BCi specialisation areas, which also helps our second semester Bachelor cohort to decide their area of specialisation.
The guest speakers came from not only huge enterprises, but also from young start-ups. Hence the students could learn about the differences in working at a huge, well established company versus working at a small start-up. Around 100 BCi students gathered and enjoyed the social event on Thursday evening, while having some light food and drinks.
|International Accounting and Finance||International Marketing and Sales||International HR & Management|
|Preslav Pavlov, MA, Erste Group (IT)
||Trixie Ann Garcia, MA, Shpock App
||Angelika Putz, MSc, Flixbus, Flixmobility
|Stefan Kljajic, MA, Erste Group IT Int.
||Andreas Prüller, MSc, List General Contractor
||Raphael Bacolod, MSc, Julius Meinl
|Lenka Lauren, MA, Zumtobel Group
||Sonja Fritsch, MA, Pernod-Ricard Austria
||Adrián Bálint, BA, Former: Agentbase UK