Karin Dobernig is a Teaching and Research Associate in the Marketing & Sales Department. She was one of the very first BCi graduates and subsequently obtained a PhD at the Department of Socio-Economics of the Vienna University of Economics and Business (WU Vienna). In the course of her work and studies, she has collaborated with several researchers from Europe and the US and was involved in several research projects on Sustainable Consumption and Production, particularly in the area of food. During her doctoral studies, she also was a Visiting Scholar at New York University in 2013. At the FHWN, she teaches Academic Skills, Qualitative Marketing Research and Consumer Insights.