Virginia Grögl is the Programme Associate for Business Consultancy International. She received her Bachelor of Commerce degree from the University of Saskatchewan, Canada, and received her Master’s degree in Marketing from University of Birmingham, U.K. Prior to joining the University of Applied Sciences, she was Marketing Director of a leading holiday brand in the U.K. She has extensive senior professional experience focused on consumer marketing in the service sector, and particularly international brand management and communication strategies for multi-brand companies. She is actively involved in bridging the relationship between industry and academia, in order to foster deeper cooperations, career opportunities, and ensure the university is producing marketing graduates with a global perspective and relevant skillset.
Lecturer in the following courses:
- Marketing & Sales I
- Marketing & Sales II
- Financial Planning, Budgeting and Controlling
- Marketing Decision Analysis
- Business Consultancy