Focus on Marketing and Sales!
(SPECIALISATION TAUGHT IN GERMAN)
Get to know the versatile world of marketing and distribution. The market oriented specialisation “Marktkommunikation & Vertrieb” will train you to become an expert and profitable company employee. It will communicate to you the essential measures and tools of marketing, market research, market communication and distribution.
Gain experience in “Marktkommunikation & Vertrieb” in project assignments commissioned by well known companies through:
- The use of international training methods
- The use of creative marketing tools
- Practically applied role play as well as simulated sales talk in the sales lab.
The highlight of the specialisation “Markkommunikation & Vertrieb” is an exchange programme with NIU Chicago (Northern Illinois University), in which chosen students, together with their American colleagues, take part in a 10 day SPIN selling training at Northern Illinois University.
|Head of Specialisation
|Prof. (FH) Mag. Dr. Karl Pinczolits
Tel.: +43 (0) 26 22/89 0 84-313