Bewusstkaufen.at is an initiative of the Federal Ministry for Climate Protection (BMK) and the first web portal for sustainable consumption in Austria. With around 300 sustainable labels in the database ("Label-Kompass"), around 50 guides, an interactive seasonal calendar and ongoing editorial contributions, interviews and blog posts by experts on sustainability topics, it offers consumers a comprehensive information platform and shows environmentally and climate-friendly action alternatives. The institut für sustainability is in charge of the label database.
Goals of the concept development is to create a rollout for a communication concept of worm boxes for new international markets by analyzing the sales funnel from the 1st contact to the conclusion.
The aim of the project is to develop a marketing concept that clearly positions the "Gemeinwohlprüfung" der GFG (Genossenschaft für Gemeinwohl) as an USP, anchors it more firmly in the awareness of existing cooperative members and serves to attract new members.
The aim of the project is the development of a marketing concept for the GFG (Genossenschaft für Gemeinwohl) for the recruitment of members from Generation Y and Z.