LECTURES

WING-Friday: Neuromarketing


08. Nov 20193:00 PM - 4:00 PM
Johannes Gutenberg-Str. 3, 2700 Wiener Neustadt | H1

Open Lecture: How to get into your customer’s brain & what to find there? All interested participants are welcome!

Neuromarketing
© iStock

Understanding, predicting, and influencing shopping behavior by reading the brain during customer decision making processes – that is state of the art in marketing and basis for many very successful marketing campaigns worldwide.

Patrick Milligan was Kraft Foods Marketing Vice President over 7 years and responsible for products like OREO worldwide. Today he is teaching at the Utah Valley University focusing on Neuromarketing and Strategic Marketing.

The university has one of US best´s smart labs, where they neurologically test shopper experience offline and online to improve websites as well as package design or advertisements.

Patrick Milligan will be at the FH Wiener Neustadt on Nov 8th at 3 p.m. to talk about his experience in neuromarketing. Don´t miss this opportunity.

All interested participants are cordially welcome!


< All Events