Through applied research, the Sustainability Research Field supports the sustainable development of society, taking into account the three dimensions of ecology, economy and social affairs.
The following central research areas are covered:
The focus of recycling management is on resource efficiency along the entire value chain and the development of sustainable process technologies in order to allow secondary raw materials to re-enter new product cycles.
In the course of the ecological evaluation of products, services or industrial sites (life cycle assessment), environmentally friendly solutions are developed. This includes, among other things, research into how petro-based or toxic substances can be replaced by renewable and more ecologically friendly materials.
Raising Awareness in the Field of Sustainability
In addition to motivational and acceptance research activities, methods are developed to change attitudes and behaviour in the area of sustainability and their effectiveness in environmental behaviour made measurable. This enables the design of innovative incentive systems for a positive change in behaviour towards sustainability.
Cooperation partners include European universities, public institutions and industrial and commercial enterprises from various sectors.
The aim of the project is to develop a marketing concept that clearly positions the "Gemeinwohlprüfung" der GFG (Genossenschaft für Gemeinwohl) as an USP, anchors it more firmly in the awareness of existing cooperative members and serves to attract new members.
The aim of the project is the development of a marketing concept for the GFG (Genossenschaft für Gemeinwohl) for the recruitment of members from Generation Y and Z.
The active involvement of end users in further awareness raising is the key element of WP3. Interested house owners (n=100) are actively involved in measures and methods for the sustainable improvement of air quality and for optimizing the operation of their own heating system. A citizen science approach is chosen (end users collect data on their heating behavior themselves and then forward it to the project consortium), leading to increased end-user awareness.
Objective of the project is the collection of current data and facts for consumer advisers which have been published at www.bewusstkaufen.at the last years. The data base will be defined together with tatwort. Furthermore, new labels are entered in the label database and a new sustainable purchasing guide will be worked out.
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