City Campus Wissensturm ©Michael Weller
Mag. Dr.

Ursula Haas-Kotzegger

97961 m jpg lgfs
Mag. Dr.

Ursula Haas-Kotzegger

Position

Leiterin Institut für Marketing & Sales

Standort

City Campus Wiener Neustadt
Schlögelgasse 22-26
2700 Wiener Neustadt
97961 m jpg lgfs

Publikationen

  • Haas-Kotzegger, Ursula/Schlegelmilch, Bodo B. (2013): Conceptualizing Consumers’ Experiences of Product-Harm Crisis. In: Journal of Consumer Marketing (Hrsg.). Journal of Consumer Marketing.
  • Haas-Kotzegger, Ursula/ Assiouras, I./ Schlegelmilch, Bodo B./Skourtis, G. (2012): Evaluations in Product-harm Crisis Situations. In: AMS (Hrsg.).
  • Haas-Kotzegger, Ursula/ Schlegelmilch, Bodo B (2012): Conceptualizing Consumers' Experiences of Product-Harm Crises. In: EMAC (Hrsg.).
  • Haas-Kotzegger, Ursula/ I., Assiouras/ Schlegelmilch, Bodo B./ G., Skourtis (2011): Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement.
  • Haas-Kotzegger, Ursula/ Schlegelmilch, Bodo B. (2011): There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises.