Johannes Reiterer

Position

Leitung Masterstudiengang Strategisches Marketing & Kampagnenmanagement

Leitung Masterstudiengang Business Development & Sales Management

City Campus Wiener Neustadt

Schlögelgasse 22-26

2700 Wiener Neustadt

SEASAC
The main aim of the SEASAC project is to strengthen South-East Asian Universities’ capability to provide highly skilled B2B Sales professionals for the emerging international markets. In the project, we will utilize existing European knowledge and experiences in developing a pedagogically rich concept for the cooperation of Universities and companies in the sales education.

Eigner, A., Maurer, S., Reiterer, J. (2023): The influence of a preceding cognitive load evoking setting on the psychophysiology of sellers in sales talk training. A pilot study. In: GSSI Conference. Toronto.
Haas-Kotzegger, U., Unger, V., Reiterer, J. (2022): Preparing for the Next Normal: How University Sales Competitions and the Development of Students' Sales-Relevant Skills Have Changed Through COVID-19. In: Journal for Advancement of Marketing Education.
Mackenzie, C., Bauer, A., Reiterer, J. (2022): Learning through competition: Three perspectives on enhancing sales skills through sales competitions. In: The international Journal of Sales Transformation.
Reiterer, J. (2020): The Importance of Value-Based-, Adaptive- and Customer-Oriented Selling Behaviours in the Market Area of Industrial Products. In: Crisis & Recovery, innovative Solutions” International Scientific Conference on the Occasion of the Hungarian Science Festival. Sopron.
Haas-Kotzegger, U., Reiterer, J., Unger, V., Bauer, A. (2020): How Sales Competitions Enhance Students’ Interest and Prepare Them for a Career in International Sales. In: Annual Conference der Academy of Marketing Science (AMS). Coral Gables.

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