FHWN campus wieselburg 01 shooting pletterbauer 2021 web
Dipl.-Ing.

Michael Riegler

BSc
Dipl.-Ing.

Michael Riegler

BSc

Position

Wissenschaftlicher Mitarbeiter Institute of Marketing & Sales

Location

Campus Wieselburg
Zeiselgraben 4
3250 Wieselburg

Research Activities

  • Virtuelle Influencer

    Companies are increasingly using virtual influencers (human-like, computer-generated figures who share their everyday lives with their followers on social media) to address their target group. Examples from practice show that virtual influencers are primarily “active” in the fashion and cosmetics industry, but other industries are also considered profitable for virtual influencers. This project examines the use of virtual influencers in the travel industry and their contribution to destination marketing.