City Campus Wissensturm
Mag. Mag.

Rita Zehetner

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Mag. Mag.

Rita Zehetner


Lecturer / Researcher Institute of Entrepreneurship & Innovation


City Campus Wiener Neustadt
Schlögelgasse 22-26
2700 Wiener Neustadt
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Research Activities

  • Green HExagon

    The aim is to exchange experiences, knowledge and best practices on the topic of entrepreneurship with a focus on the environment and climate change together with the international partner universities for effective cross-sectoral action, enabling conditions, motivation and a support system for students, alumni and staff*. The main objectives are: 1) Increase transnational work capacity 2) Build a community and new networks for effective cross-sector action to better integrate the higher education sector into the innovation ecosystem 3) Create the conditions to develop relevant skills for implementing innovative, high-potential business ideals 4) Develop, test and implement new approaches to entrepreneurial education.


    The research project CO-INNO-LAB investigates regional success factors and models for co-innovation in university-run innovation labs. Studies are conducted with regional com-panies in the region, in particular small and medium-sized industrial companies (KMI), using methods of classic social research and innovative methods of intervention and action research. The role of infrastructures (university innovation labs) should also be examined. For this pur-pose, a innovation lab will be built. Another goal is to research the possibilities of digitizing the co-innovation process via combined real-virtual (cyber-physical) innovation spaces. The knowledge gained should be made available as recommendations for action, best practices and, in the case of technical developments, as conceptual prototypes.


  • Erich J./Schwarz, Ines/Krajger, Rita/Dummer (2015): Prozesse der Geschäftsmodell- und Produktentwicklung in Gründungs- und Jung-unternehmen. In: Jörg/Freiling, Tobias/Kollmann (Hrsg.):
  • Gerald/Steinwender, Rita/Dummer, Dietfried/Globocnik, Søren/Salomo (2014): Innovation Excellence in Österreich: 43 Erfolgsbeispiele führender innovativer Unternehmen. In: Plattform für Innovationsmanagement.
  • Erich J./Schwarz, Ines/Krajger, Rita/Dummer (2012): Von der Geschäftsidee zum Markterfolg: Das Management von Innovationen in Gründungs- und Wachstumsunternehmen. In: Linde. Wien.
  • Erich J./Schwarz, Rita/Dummer, Ines/Krajger (2007): Von der Geschäftsidee zum Markterfolg: Marktorientierte Produktentwicklung für innovative Gründer und Jungunternehmer. In: Linde.
  • Rainer/Harms, Rita/Dummer (2007): Die Kano-Methode zur Messung der Kundenzufriedenheit. In:
  • Erich J./Schwarz, Ines/Krajger, Rita/Dummer (2006): Innovationskompass für klein- und mittelständische Unternehmen. Neue Ideen finden und entwickeln. In: Linde.