BCi Students competing in L'Oréal Brandstorm Challenge 2020. Well done & good luck at the National Finals!
In December 2019, BCi student groups took part in the annual L'Oréal Brandstorm Challenge, to see who will represent our university at the national Brandstorm finals in March at L'Oréal headquarters in Vienna.
This year students worked on innovative concepts to help Garnier become the #1 national cosmetic brand in Austria. Students developed sustainable marketing campaigns supported by different local charities to champion the green cause for Garnier. All the groups did an amazing job, but the winning team consisted of Lena Thun, Anna Thun and Noémi Timár, who came up with limited edition recyclable cosmetic bag.
Well done and good luck at the National Finals!