Bewusstkaufen.at is an initiative of the Federal Ministry for Climate Protection (BMK) and the first web portal for sustainable consumption in Austria. With around 300 sustainable labels in the database ("Label-Kompass"), around 50 guides, an interactive seasonal calendar and ongoing editorial contributions, interviews and blog posts by experts on sustainability topics, it offers consumers a comprehensive information platform and shows environmentally and climate-friendly action alternatives. The institut für sustainability is in charge of the label database.
A reduction of meat consumption and shift to plant-based diets have been identified as crucial for reaching climate targets. While consumer research has distilled a range of factors driving meat consumption, insights into the effectiveness of (policy) interventions are still scarce. This project systematically reviews the scholarly literature for evidence of effective intervention measures to reduce meat consumption.