City Campus Wissensturm
Mag.

Marlene Schuster

BA MSc
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Mag.

Marlene Schuster

BA MSc

Position

Lecturer / Researcher Institute of Market Research & Methodology

Location

City Campus Wiener Neustadt
Schlögelgasse 22-26
2700 Wiener Neustadt
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Research Activities

  • Persönlichkeitsentwicklung, Phase II

    The qualitative research project explores how students at FHWN understand and experience “personal development” and which practices they use in this context. Semi-structured interviews with students from various business degree programs will be conducted and analyzed using thematic analysis according to Braun and Clarke. The project aims to contribute to scholarly debates on the changing world of work and the demands associated with the “entrepreneurial self.”

  • Persönlichkeitsentwicklung

    In diesem qualitativen Forschungsprojekt wollen wir untersuchen, welche Bedeutung „Persönlichkeitsentwicklung“ für Studierende der FHWN hat und welche Praktiken sie betreiben.