8th Green Marketing Conference
How can marketing strengthen brands while contributing to meaningful change?
8th Green Marketing Conference
November 27, 2026 | starting at 9:15 a.m. | Online via Zoom
____
How can marketing strengthen brands while contributing to meaningful change?
The 8th Green Marketing Conference, hosted by FH Wiener Neustadt, Campus Wieselburg, brings together international voices from academia, research and business to explore the changing role of marketing in a more sustainable future.
From consumer behaviour and responsible advertising to entrepreneurship, circular storytelling and sustainable business models, our speakers combine fresh research with real-world experience.
Join us for a day of ideas, discussion and inspiration – and discover how marketing can help shape more sustainable markets, behaviours and brands.
____
Registration
Interested in joining the 8th Green Marketing Conference?
Please register via email at greenmarketingconference@fhwn.ac.at by November 25, 2026.
We look forward to seeing you online!
____
Programme
09:15 Uhr | Kirstie Riedl
Opening and Welcome
FHWN Campus Wieselburg
09:30 | Johanna Gollnhofer
“Wha's in it for me?” – the 60% potential
University of St. Gallen
10:10 | Samira Brophy
“No country for young men” – Gender portrayal in advertising
IPSOS research
10:50 | Kosima Kovar
She explores female entrepreneurship, impact, and diversity.
Entrepreneur
11:30 | Magdalena Nehm
Balancing profitability and sustainability.
MNOP Jewelry
13:00 | Max Mauracher
Circular Storytelling
New Standard.S
13:40 | Chris Baker
How marketing can drive positive social and environmental change.
Brand Owner, Writer
14:20 | Anneloes Hoorneman
“Making sustainable food good for people, planet and business”
Commercial and Impact Manager
deSmaakspecialist – Every bite matters
15:00 | Mary O'Sullivan
Advertising for Sustainable Behaviour
adnetzero
16:20 | Kirstie Riedl
Closing words
FHWN Campus Wieselburg
____
Hosted by FH Wiener Neustadt, Campus Wieselburg – home of the Master’s programme Green Marketing & Sustainability Communication – in cooperation with
