Make the world more sustainable with a degree in Green Marketing & Sustainability Communication. Learn how to build sustainable brands, market green products and apply innovative strategies for responsible communication.

Key Facts

Academic Degree
Academic Degree
Master of Arts in Business (MA)
Study Location
Study Location
Ects
ECTS
120
Language
Language
English
Duration
Duration
4 semesters
Application
Application
Proof of eligibility (e.g. a bachelor's certificate) can be submitted later
Start
Study Start
Mid-September
Mode of Study
Part-time, combination of classroom (50%) & online (50%)* – see FAQs for more information
Admission days
Ongoing
Tuition fees
EUR 363.36/per semester for EU/EEA/Swiss (for third-country citizens EUR 726,72/semester + one-time registration fee EUR 250) + EUR 24,70 student union fee/semester
Study places available
25
Application deadline
15.06.2025 (non-EU citizens: 31.03.2025)
Mandatory work placement/Internship
No

Videos & Podcast (in German)

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Highlights

  • Real assignments with clients in business field project
  • The development of a product from the initial concept to market
  • The creation of advertising and communication campaigns
  • Sustainability law and sustainability reporting
  • A hackathon for green start-ups
  • Green e-commerce in action
  • Top Lecturers:
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    Reinhard Herok
    Reinhard Herok has been a lecturer and research assistant at the University of Applied Sciences Wiener Neustadt on the Wieselburg campus for over 10 years. His areas of expertise include green marketing, organic business, green brand management and social media.
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    Dipl.-Ing. Lisa Maria Muhr
    Lisa Muhr is the founder of the first eco-fair textile label, ”Goddess of Happiness,” and is active in the public economy.
  • Unbenannt 1
    Gabriele Faber-Wiener, MBA
    CSR and communications expert
    Gabriele Faber-Wiener is the founder of the Centre for Responsible Management and one of the most prominent figures in the field of corporate social responsibility (CSR) and communication experts in the German-speaking world. She provides counsel, disseminates knowledge, and offers instruction on these subjects at eight Austrian universities and universities of applied sciences.
  • Occupational Fields & Career

    Your professional fields with a master's degree in Green Marketing & Sustainability Communication:

    • Green Marketing
    • Product management
    • Communication management
    • Sustainability management
    • Sustainability communication
    • Company foundation

    Practice Perspectives

    This course will equip you with the skills to apply your lecture knowledge in real company projects. You will gain an understanding of the green sector and the green target groups, but also learn how to develop sustainable strategies for conventional brands. At the same time, you will have the opportunity to practise and reflect on your practical knowledge.

    What the Experts say

    Kerstin Erber, MA

    Management Brennhäusl Erber Edelbrände GmbH

    "It was tricky to turn my idea of ‘Schnee G'stöber’ into a user experience during development. But it worked out well and tastes really good!"

    Johannes Gutmann

    CEO Sonnentor

    "Working together with the Wieselburg campus is a great way for us to get new ideas and help us to grow."

    Flagship Projects

    Shutterstock 124405423

    Project trip to Berlin

    Once a year, we head to Berlin (or another top location) to turn what we've learned in lectures into real-world experience and reflect on it.

    OBMA V9 A7679

    Green Marketing Hackathon

    The success of hackathons in the IT sector has inspired us to further develop and utilise this format for green start-ups.

    Partnerships

    Study Insights

    Curriculum

    COURSES
    30 ECTS
    Green Marketing Fundamentals
    3
    Green Brand Management I
    2
    Sustainable Business I
    3
    Strategic Communication
    3
    PR Strategies & Campaigns I
    3
    Applied Marketing Communication
    2
    Market and Consumer Insights – Fundamentals of Webanalytics
    5
    Trends and New Markets
    3
    Business Ethics & Responsible Management I
    3
    Foundations of Media Design
    3
    COURSES
    30 ECTS
    Applied Product Development I
    4
    Green Brand Management II
    3
    Marketing Campaigns and Media Planning
    4
    PR Strategies & Campaigns II
    3
    Sustainable Business II
    3
    Applied Product Development II
    3
    Applied Product Development III
    4
    Leadership & Team Competencies
    3
    Masters Thesis Seminar I
    3
    COURSES
    30 ECTS
    Content and Social Media Marketing
    3
    Sustainability Law
    3
    Green E-Commerce
    3
    Sustainable Real Business Challenge
    5
    Lifecycle Assessment
    4
    Sustainable Business III
    4
    Conflict Communication and Communication Styles
    5
    Research Seminar
    3
    COURSES
    30 ECTS
    Sustainability Reports & Company Certifications
    2
    Business Ethics & Responsible Management II
    3
    Applied Product Development IV
    2
    Masters Thesis Seminar II
    3
    Master Thesis
    19
    Master Thesis Defensio
    1

    Study Location

    WEB FHWN campus wieselburg 01 shooting pletterbauer 2021

    Campus Wieselburg

    Get to know Campus Wieselburg now and discover the place where you can shape your personal and professional future.

    Entry Requirements & Admission

    Entry requirements:

    • Relevant Bachelor's or Diploma degree with at least 180 ECTS or equivalent post-secondary educational qualification.
    • At least 30 ECTS from economics or natural sciences/technical subjects.
    • Please note that you can submit your final (BA) certificate by the end of October.
    • Adequate English language skills.

    In our Summer School we offer you the opportunity to brush up on important basic marketing knowledge.

    Admission:

    • Apply at fhwn.ac.at/bewerbung (select English language in the top right corner).
    • Once your application documents have been successfully submitted, you will be informed of the next steps in the admission procedure.
    • You will also be informed of the result in writing.

    For further information, please contact us via WhatsApp at +43 676 834 351 70 or by e-mail at studieninfo@fhwn.ac.at.

    Certifications

    You can obtain Austrian Standards certifications as part of your studies. The necessary courses and exams are included in the curriculum, so there's no extra work for you, and as an FHWN student you get a significant discount on the certification fee.

    You can gain additional certifications by taking elective courses:

    You can also take part in an exceptional leadership programme with workshops with renowned experts and exciting excursions.

    FAQs

    The blended learning programme is a 50:50 split between on-campus teaching and online learning. On-campus classes take place on Fridays and Saturdays. Online learning takes place on a rotating schedule, including Thursdays (evening sessions), Fridays and Saturdays. This ratio may vary from semester to semester depending on the specific module being taught.

    - Marketing, product management
    - Product development
    - Digital Marketing
    - Sustainable Marketing
    - Sustainable Strategy
    - Certification bodies
    - Authorities

    You can obtain Austrian Standards certifications as part of your studies. The necessary courses and exams are included in the curriculum, so there's no extra work for you, and as an FHWN student you get a significant discount on the certification fee.

    • Corporate Sustainability & ESG Manager

    You can gain additional certifications by taking elective courses:

    • Project Management Certification from the International Project Management Association (IPMA)
    • Data Protection Officer Certification

    You can also take part in an exceptional leadership programme with workshops with renowned experts and exciting excursions.

    Candidates must hold a relevant bachelor’s degree with at least 180 ECTS or an equivalent post-secondary qualification (at least 30 ECTS in economics or science-technical subjects). The admission requirements are assessed on a case-by-case basis following the receipt of the application documents, with proof of academic success being required. Should any prerequisites be missing, they can be made up during the summer school on the Wieselburg campus.

    Directions

    Campus Wieselburg
    Zeiselgraben 4
    3250 Wieselburg

    * Subject to Academic Board approval.