Make the world more sustainable with a degree in Green Marketing & Sustainability Communication. Learn how to build sustainable brands, market green products and apply innovative strategies for responsible communication.

25. April 2026
10:00 - 16:00

Open Day at Campus Wieselburg

The future is WOW: Join our Open Day on 25 April and find the Bachelor’s or Master’s degree that’s right for you at Campus Wieselburg.

Key Facts

Academic Degree
Akademischer Grad
Master of Arts in Business (MA)
Study Location
Studienort
Ects
ECTS
120
Language
Sprache
Deutsch (teilweise Englisch)
Duration
Dauer
4 semesters
Application
Bewerbung
Proof of eligibility (e.g. a bachelor's certificate) can be submitted later
Start
Studienbeginn
Mid-September
Organisationsform
Part-time & designed for easy planning – on average two weekends per month on campus, the rest online
Aufnahmetermin(e)
Laufend
Kosten
EUR 363.36/semester for EU/EEA/Swiss (for third-country citizens EUR 850/semester + one-time deposit EUR 250) + EUR 26.20 student union fee/semester*
Studienplätze
25
Bewerbungsfrist
15.06.2026
Pflichtpraktikum
Nein
An dieser Stelle würde wir Ihnen gerne ein Youtube Video zeigen, aber Ihre aktuellen Cookie Einstellungen erlauben dies nicht.
An dieser Stelle würde wir Ihnen gerne ein Youtube Video zeigen, aber Ihre aktuellen Cookie Einstellungen erlauben dies nicht.

About the study programme (in German)

An dieser Stelle würde wir Ihnen gerne ein Youtube Video zeigen, aber Ihre aktuellen Cookie Einstellungen erlauben dies nicht.

Highlights

  • Plan your studies reliably: on average two weekends per month on campus, the rest online
  • The development of a product from the initial concept to market
  • The creation of advertising and communication campaigns
  • Sustainability law and sustainability reporting
  • NEW! Study Programme available in English & German
  • Green e-commerce in action
  • Top-ReferentInnen:
  • Reinhard Herok has been a lecturer and research assistant at the University of Applied Sciences Wiener Neustadt on the Wieselburg campus for over 10 years. His areas of expertise include green marketing, organic business, green brand management and social media.
  • Lisa muhr
    Dipl.-Ing. Lisa Maria Muhr
    Lisa Muhr is the founder of the first eco-fair textile label, ”Goddess of Happiness,” and is active in the public economy.
  • Unbenannt 1
    Gabriele Faber-Wiener, MBA
    CSR and communications expert
    Gabriele Faber-Wiener is the founder of the Centre for Responsible Management and one of the most prominent figures in the field of corporate social responsibility (CSR) and communication experts in the German-speaking world. She provides counsel, disseminates knowledge, and offers instruction on these subjects at eight Austrian universities and universities of applied sciences.

Berufsfelder & Karriere

Your professional fields with a master's degree in Green Marketing & Sustainability Communication:

  • Green Marketing
  • Product management
  • Communication management
  • Sustainability management
  • Sustainability communication
  • Company foundation

Praxisperspektiven

Through real-world company projects, you apply your theoretical knowledge in practical contexts. You gain in-depth insights into the green sector and sustainability-oriented target groups, while also developing strategies for positioning sustainability within established brands. At the same time, you continuously refine and critically reflect on your practical competencies.

The combination of clearly scheduled on-campus phases and structured online units provides a reliable framework for your studies, supporting a balanced integration of work, family, and academic commitments. The on-campus and online phases are didactically aligned and enable continuous academic development throughout the semester.

Stimmen aus der Praxis

Kerstin Erber, MA

Management Brennhäusl Erber Edelbrände GmbH

"It was tricky to turn my idea of ‘Schnee G'stöber’ into a user experience during development. But it worked out well and tastes really good!"

Johannes Gutmann

CEO Sonnentor

"Working together with the Wieselburg campus is a great way for us to get new ideas and help us to grow."

Flagship-Projekte

Artwork on the Berlin Wall featuring a barbed wire motif and the city names New York and Berlin.

Project trip to Berlin

Once a year, we head to Berlin (or another top location) to turn what we've learned in lectures into real-world experience and reflect on it.

Speaker presenting at the Green Marketing Hackathon in front of a projection screen.

Green Marketing Hackathon

The success of hackathons in the IT sector has inspired us to further develop and utilise this format for green start-ups.

Unsere KooperationspartnerInnen

Studieneinblick

Studienplan

LEHRVERANSTALTUNGEN
30 ECTS
Green Marketing Fundamentals
3
Green Brand Management I
2
Sustainable Business I
3
Strategic Communication
3
PR Strategies & Campaigns I
3
Applied Marketing Communication
2
Market and Consumer Insights – Fundamentals of Webanalytics
5
Trends and New Markets
3
Business Ethics & Responsible Management I
3
Foundations of Media Design
3
LEHRVERANSTALTUNGEN
30 ECTS
Applied Product Development I
4
Green Brand Management II
3
Marketing Campaigns and Media Planning
4
PR Strategies & Campaigns II
3
Sustainable Business II
3
Applied Product Development II
3
Applied Product Development III
4
Leadership & Team Competencies
3
Masters Thesis Seminar I
3
LEHRVERANSTALTUNGEN
30 ECTS
Content and Social Media Marketing
3
Sustainability Law
3
Green E-Commerce
3
Sustainable Real Business Challenge
5
Lifecycle Assessment
4
Sustainable Business III
4
Conflict Communication and Communication Styles
5
Research Seminar
3
LEHRVERANSTALTUNGEN
30 ECTS
Sustainability Reports & Company Certifications
2
Business Ethics & Responsible Management II
3
Applied Product Development IV
2
Masters Thesis Seminar II
3
Master Thesis
19
Master Thesis Defensio
1

Studienort

FHWN Campus Wieselburg

Campus Wieselburg

Get to know Campus Wieselburg now and discover the place where you can shape your personal and professional future.

Zugang & Aufnahme

Entry requirements:

  • Relevant Bachelor's or Diploma degree with at least 180 ECTS or equivalent post-secondary educational qualification.
  • At least 30 ECTS from economics or natural sciences/technical subjects.
  • Please note that you can submit your final (BA) certificate by the end of October.
  • Adequate English language skills.

In our Summer School we offer you the opportunity to brush up on important basic marketing knowledge.

Admission:

  • Apply at fhwn.ac.at/bewerbung (select English language in the top right corner).
  • Once your application documents have been successfully submitted, you will be informed of the next steps in the admission procedure.
  • You will also be informed of the result in writing.

For further information, please contact us via WhatsApp at +43 676 834 351 70 or by e-mail at studieninfo@fhwn.ac.at.

Zertifizierungen

You can obtain Austrian Standards certifications as part of your studies. The necessary courses and exams are included in the curriculum, so there's no extra work for you, and as an FHWN student you get a significant discount on the certification fee.

You can gain additional certifications by taking elective courses:

You can also take part in an exceptional leadership programme with workshops with renowned experts and exciting excursions.

FAQs

It combines clearly scheduled on-campus phases with structured online teaching (in various formats). All teaching formats are didactically aligned and together form an integrated study concept.

On average, two weekends per month take place on campus in Wieselburg. The dates are announced well in advance for each semester, which provides a high level of predictability in terms of balancing work, family and study commitments.

The exact schedule may vary depending on the semester. The programme does not follow a rigid block structure and is not a distance-learning programme; instead, it combines on-campus and online teaching within a clearly structured and reliable framework.

- Marketing, product management
- Product development
- Digital Marketing
- Sustainable Marketing
- Sustainable Strategy
- Certification bodies
- Authorities

You can obtain Austrian Standards certifications as part of your studies. The necessary courses and exams are included in the curriculum, so there's no extra work for you, and as an FHWN student you get a significant discount on the certification fee.

  • Corporate Sustainability & ESG Manager

You can gain additional certifications by taking elective courses:

  • Project Management Certification from the International Project Management Association (IPMA)
  • Data Protection Officer Certification

You can also take part in an exceptional leadership programme with workshops with renowned experts and exciting excursions.

Candidates must hold a relevant bachelor’s degree with at least 180 ECTS or an equivalent post-secondary qualification (at least 30 ECTS in economics or science-technical subjects). The admission requirements are assessed on a case-by-case basis following the receipt of the application documents, with proof of academic success being required. Should any prerequisites be missing, they can be made up during the summer school on the Wieselburg campus.

Anfahrt

Campus Wieselburg
Zeiselgraben 4
3250 Wieselburg

* fees subject to change