Specialisation
Marketing Analytics (MA)
The Marketing Analytics specialisation prepares you to be a forward-thinking marketing specialist who is able to combine an in-depth understanding of strategic marketing with strong analytical skills, to convert data into customer insights.
Highlights
- Courses led by marketing professionals from leading international companies
- Application of analytical tools such as Google Analytics, Eye-Tracking and Mobile Ethnography in real-life projects
- Problem based teaching methods such as simulation games
- Industry contacts with business leaders and alumni for future employment opportunities
Occupational Fields & Career
- Marketing Consultant
- Marketing Analyst
- Market Research Manager
- Product and Brand Manager
- Account Executive
- Customer Insight Manager
- Media Manager
Courses
1st semester
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COURSES
ECTS
Quantitative Marketing Research
5
Quantitative Analysis 1
5
Business Analysis
4
International Marketing Management
4
Media Planning & Communication
5
2nd semester
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COURSES
ECTS
Qualitative Marketing Research
5
Quantitative Analysis 2
5
Special Topics in Marketing Analytics 1
7
Advanced Marketing Metrics
4
3rd semester
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COURSES
ECTS
Special Topics in Marketing Analytics 2
7
Consumer Insights
5
Pricing Analytics & Strategies
3
Marketing Channels & Logistics
3
Relationship Marketing
3
4th semester
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COURSES
ECTS
Marketing Decision Analysis
4
Contact
Mag. (FH) Elisabeth Steiner, PhD
Head of Specialisation
Martina Warnung
Contact person for applicants