Specialisation
Strategic Marketing & Business Analytics (former: Marketing Analytics)
This specialisation prepares you to be a forward-thinking marketing specialist who is able to combine an in-depth understanding of strategic marketing with strong analytical skills, to convert data into customer insights.
Highlights
- Courses led by marketing professionals from leading international companies
- Application of analytical tools such as Google Analytics, Eye-Tracking and Mobile Ethnography in real-life projects
- Problem based teaching methods such as simulation games
- Industry contacts with business leaders and alumni for future employment opportunities
Occupational Fields & Career
- Marketing Consultant
- Marketing Analyst
- Market Research Manager
- Product and Brand Manager
- Account Executive
- Customer Insight Manager
- Media Manager
Courses
1st semester
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COURSES
ECTS
International Marketing Management
4
Media Planning & Communication
5
Business Analysis
4
Quantitative Marketing Research
5
Quantitative Analysis I
5
2nd semester
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COURSES
ECTS
Data Analysis in Application
6
Advanced Marketing Metrics
4
Qualitative Marketing Research
5
Quantitative Analysis II
5
3rd semester
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COURSES
ECTS
Tech Trends in Growth Marketing
5
Company Project on Tech Trends
5
Legal Aspects of Marketing
3
Customer Relationship Management
3
Consumer Insights
5
4th semester
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COURSES
ECTS
Marketing Decision Analysis & AI
4
Contact
Mag. (FH) Elisabeth Steiner, PhD
Head of Specialisation
Martina Warnung
Contact person for applicants