FHWN campus wieselburg 01 shooting pletterbauer 2021 web

Elisabeth Wolfsteiner

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Elisabeth Wolfsteiner



Wissenschaftliche Mitarbeiterin Institute of Marketing & Sales


Campus Wieselburg
Zeiselgraben 4
3250 Wieselburg
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Research Activities

  • biscuit4all

    The aim of the project is the development of a gender and diversity-sensitive framework model for interactive, digital solutions to promote climate-conscious behavior in different sustainability contexts. In the course of this, biscuit4all considers the 3 major climate-relevant contexts of energy use, mobility and nutrition.


  • Garaus, Marion/Wolfsteiner, Elisabeth (2023): Media multitasking, advertising appeal, and gender effects. In: Review of Managerial Science .
  • Wolfsteiner, Elisabeth/Garaus, Marion/Wagner, Udo/Girschick, Alexander (2023): Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation. In: International Journal of Advertising .
  • Garaus, Marion/Wolfsteiner, Elisabeth/Hu, Jennifer (2023): The unhealthy-tasty intuition in dining out situations: the role of health inferences and taste expectations. In: Frontiers in Nutrition.
  • Wolfsteiner, Elisabeth/Garaus, Marion (2023): When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude. In: Telematics and Informatics.
  • Garaus, Marion/Wolfsteiner, Elisabeth/Florack, Arnd (2022): When food co-branding backfires: The overexpectation effect. In: Foods.
  • Garaus, Marion/Garaus, Christian/Wolfsteiner, Elisabeth/Jermendy, Charlotte (2022): Anthropomorphism as a differentiation strategy for standardized reusable glass containers. In: Sustainability .
  • Wolfsteiner, Elisabeth/Poscher, Thomas/Haitzer, Kristina (2022): Virtual reality in advertising: the influence of VR advertisements on brand interest via brand personality. In: Proceedings of the 7th International XR Conference.
  • Wolfsteiner, Elisabeth/Grohs, Reinhard/Reisinger, Heribert (2021): The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. In: Journal of Business Research .
  • Wolfsteiner, Elisabeth (2018): Das Wunschatelier – Deine Wünsche. Dein Kleid. In: Wagner, Udo/Reisinger, Heribert/Akbari, Karl (Hrsg.): Fallstudien aus der österreichischen Marketingpraxis 8. Facultas. Wien.
  • Garaus, Marion/Wolfsteiner, Elisabeth/Wagner, Udo (2016): Shoppers’ acceptance and perceptions of electronic shelf labels. In: Journal of Business Research .
  • Weitzl, Wolfgang/Wolfsteiner, Elisabeth/Einwiller, Sabine/Wagner, Udo (2016): When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews. In: Advances in Consumer Research.
  • Wolfsteiner, Elisabeth (2016): Styx – Naturkosmetik, die unter die Haut geht!. In: Wagner, Udo/Reisinger, Heribert/Schwand, Christopher (Hrsg.): Fallstudien aus der österreichischen Marketingpraxis 7. Facultas. Wien.
  • Wolfsteiner, Elisabeth/Grohs, Reinhard/Wagner, Udo (2015): Memory effects of different relational links between brands and sponsored events. In: Psychology & Marketing .
  • Wolfsteiner, Elisabeth/Grohs, Reinhard/Wagner, Udo (2015): What drives ambush marketer misidentification? In: Journal of Sport Management .
  • Vetschera, Rudolf/Weitzl, Wolfgang/Wolfsteiner, Elisabeth (2014): Implausible alternatives in eliciting multi-attribute value functions. In: European Journal of Operational Research.
  • Grohs, Reinhard/Reisinger, Heribert/Wolfsteiner, Elisabeth/Haas, Johanna (2013): At what age and how does understanding of product placement develop? In: Marketing ZFP – Journal of Research and Management.