City Campus Wissensturm

Stefan Dressler-Stross

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Stefan Dressler-Stross


Lecturer / Researcher Institute of Market Research & Methodology


City Campus Wiener Neustadt
Schlögelgasse 22-26
2700 Wiener Neustadt
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Research Activities

  • Paradigmen für die UX-Forschung

    In the context of user experience (UX) and UX research, there are a number of research paradigms and concepts, which, with the exception of the supporting method of eye tracking, are mainly limited to traditional research methods, so that an additional integration of other measurement techniques to capture the objective measurement level such as facial expression analysis or the measurement of the psychophysiological level, for example in the form of heart rate variability, galvanic skin response and muscle activity, may offer alternative and/or additional possibilities to record mental strain and emotional stress reactions potentially way more sensitive than the traditionally used repertoire of methods. Therefore, using two exemplary scenarios, paradigms for recording UX or possible limitations in usability should be developed, which combine traditional methods of UX and usability research with psychophysiological methods, are tested for validity and practical suitability as part of master's theses and should then be used in the teaching context along with preparation of various teaching materials, for example in the form of short instructional videos; additionally, the aim is to cooperate with public institutions and offices and to present the paradigms developed and established in this way at relevant conferences.


    The JOBCRAFT project is dedicated to a proactive, self-organized and meaning-oriented form of work design by employees, called job crafting, where an optimal fit between job and person is sought. The process is based on the goals, needs, skills and values of the employees in order to find more fulfillment and meaning in work. There has been informative, practice-oriented research on this worldwide for around 20 years, but hardly any in Austria. The approach that promotes employee participation at the workplace also seems to be little known in (Lower) Austria. In the project, on the one hand, questionnaire studies (panel: cross-sectional study, pre-post evaluation study: longitudinal study) on the spread and effectiveness of job crafting in the Lower Austria area, and on the other hand, job crafting day workshops for employees from ideally two partner companies are to be carried out to determine the effects of this intervention on job crafting and the work behavior of employees in the company. The project aims to make a significant contribution to the sustainable humanization of work as part of its digital, organizational and cultural transformation. To ensure that the changes in modern working life do not overwhelm employees, employees should be involved in shaping their changing of work. As much as possible, they should take responsibility for structuring their job profile and be able to design their work in such a way that they can reflect their skills and preferences, their personality and development goals.

  • Pilotstudie - Eye-Tracking & apparative Verfahren

    The aim is to investigate which processes take place during the visual processing of materials and which contents lead to increased activation (arousal). In addition, comprehension is queried in order to derive recommendations for the design of materials.


  • Georg Gappmayer, Stefan Dressler-Stross, Petra Michl (2021): Die Auswirkung von alltagsorientierten Interventionen auf die Klient*innenzufriedenheit. Zur Veränderung des ergotherapeutischen Angebots in einer psychosozialen Rehabilitation.
  • Veronika Sperl, Katrin Zohner, Stefan Dressler, Georg Gappmayer (2019): Der Einfluss von soziodemografischen und therapiebezogenen Faktoren auf die Klientenzufriedenheit mit der Ergotherapie in einem psychosozialen Rehabilitationszentrum. In: Ergoscience (Hrsg.).
  • Schober, Stefan (2018): City Management – Stadtmarketing und Parkraumbewirtschaftung am Beispiel von Wiener Neustadt.