FHWN 2016 65829 PR

Kathrin Heim

BA, MA
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Kathrin Heim

BA, MA

Position

Lecturer / Researcher Department of Food Science

Location

Campus Wieselburg
Zeiselgraben 4
3250 Wieselburg
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Research Activities

  • Climate-friendly food consumption

    Against the background of the remarkable effects of the food market on global warming, the project investigates prevailing consumption barriers for climate-friendly products and derives concrete measures for the development, positioning and marketing of climate-friendly food products.

  • Methodenforschung Napping

    Sensory rapid methods (napping) are relatively young methods, with the number of subjects required for such methods being largely unexplored. For this reason, the present project pursues the objective of determining the optimal number of subjects for the method of nappings.

Publications

  • Roswitha Steiner, Robert Fina, Kathrin Heim, Elisabeth Steiner (2020): So close, yet so far? A methodological investigation of the potential of and optimal sample sizes for the application of Napping as rapid sensory method in marketing contexts. In: 2020 EMAC Annual Conference Proceedings.
  • Steiner, Elisabeth/Wagner, Udo/Heim, Kathrin/Steiner, Roswitha/Maurer, Severin/Fina, Robert (2019): The integration of visual and oral somatosensory information: How color intensity impacts temperature and texture perceptions of food products. In: 2019 EMAC Annual Conference Proceedings.
  • Steiner, Elisabeth/Maurer, Severin/Heim, Kathrin/Steiner, Roswitha/Fina, Robert/Wagner, Udo (2019): This dish smells creamy, I’ll like it, I’ll buy it – an examination of smell-texture correspondences and implications on liking, emotional responses and behavioral intentions. In: Proceedings of the 10th EMAC CEE Regional Conference.
  • Fina, Robert/Heim, Kathrin/Maurer, Severin/Steiner, Elisabeth/Steiner, Roswitha (2019): The integration of visual and oral somatosensory information How color intensity impacts texture expectations and perceptions of food products. In: Nein (Hrsg.): Proceedings of the 14th Pangborn Sensory Science Symposium.
  • Fina, Robert/Heim, Kathrin/Maurer, Severin/Steiner, Elisabeth/Steiner, Roswitha (2019): Die Integration visueller und somatosensorischer Information Der Zusammenhang zwischen Farbintensität, erwarteten und wahrgenommenen sensorischen Attributen und Implikationen für KonsumentInnenreaktionen.
  • Elisabeth Steiner, Thomas Poscher, Robert Fina, Roswitha Steiner, Kathrin Heim, Udo Wagner (2019): Overcoming consumption barriers for conscious food products: The role of vivid sensory imagery. In: 2020 EMAC Annual Conference Proceedings.
  • Heim, Kathrin (2018): Entwicklung eines gemüsebrühenähnlichen Erfrischungsgetränks.