FHWN campus wieselburg 01 shooting pletterbauer 2021 web
Ing.

Thomas Franz Poscher

BA MA
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Ing.

Thomas Franz Poscher

BA MA

Position

Wissenschaftlicher Mitarbeiter Institute of Marketing & Sales

Location

Campus Wieselburg
Zeiselgraben 4
3250 Wieselburg
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Research Activities

  • Wissenschaft trifft Schule – Climate-friendly food

    Facing the considerable impact of the food market on global warming, the project examines prevailing consumption barriers for climate-friendly products and develops concrete practical measures for the development, positioning and marketing of climate-friendly food products.

  • biscuit4all

    The aim of the project is the development of a gender and diversity-sensitive framework model for interactive, digital solutions to promote climate-conscious behavior in different sustainability contexts. In the course of this, biscuit4all considers the 3 major climate-relevant contexts of energy use, mobility and nutrition.

  • Schnellmethoden Vergleich

    Sensory rapid methods are relatively new methods, which promise an increase in efficiency, especially for small and medium-sized companies, through cost reduction and time savings. For this reason, the present project aims to comprehensively compare the rapid methods CATA and napping with one another.

  • Climate-friendly food consumption

    Against the background of the remarkable effects of the food market on global warming, the project investigates prevailing consumption barriers for climate-friendly products and derives concrete measures for the development, positioning and marketing of climate-friendly food products.

Publications

  • Poscher, Thomas/Enzelberger, Roswitha/Heim, Kathrin/Fina, Robert/Steiner, Elisabeth/Wagner, Udo (2020): Overcoming consumption barriers for conscious food products: the relevance of measures encouraging individual sensory imagery. In: Proceedings of the 11th EMAC CEE Regional Conference..