FHWN 2016 65829 PR
Dipl.-Ing.

Elisabeth Muhr

83929 M Jpg Lgfs
Dipl.-Ing.

Elisabeth Muhr

Position

Lecturer / Researcher Department of Green Marketing

Location

Campus Wieselburg
Zeiselgraben 4
3250 Wieselburg
83929 M Jpg Lgfs

Research Activities

  • Marketingkonzept für die Gemeinwohlprüfung

    The aim of the project is to develop a marketing concept that clearly positions the "Gemeinwohlprüfung" der GFG (Genossenschaft für Gemeinwohl) as an USP, anchors it more firmly in the awareness of existing cooperative members and serves to attract new members.

  • Marketingkonzept Genossenschaft für Gemeinwohl

    The aim of the project is the development of a marketing concept for the GFG (Genossenschaft für Gemeinwohl) for the recruitment of members from Generation Y and Z.